Apple is committed to helping more women assume leadership roles across the tech sector and beyond,” said Tim Cook, Apple’s CEO. “We’re proud to help cultivate female leadership in the app development community with the new Apple Entrepreneur Camp, and we’re inspired both by the incredible work that’s already happening, and what’s sure to come.
The free two-week camp, which kicks off in January, will give female founders the opportunity to receive one-on-one coding assistance from Apple engineers, as well as attend sessions on design, technology and App Store marketing. The idea is to help teams shave off overall development time.
To be eligible to participate, the company must be female-founded, female co-founded or female-led, and have at least one woman on the development team. The program is inclusive to all who identify as women.
For companies that are currently Android-only, Entrepreneur Camp could be an opportunity for them to learn more about Apple’s ecosystem and get support directly from the technology’s creators. For Apple, it’s an opportunity to increase both the quantity and quality of apps in its store.
“We wanted to focus on women who already have an app-driven business, and we don’t require them to have an iOS app,” Apple Senior Director of Worldwide Developer Marketing Esther Hare told TechCrunch. “This isn’t an incubator where you come with a good idea and we help you think through it. It’s about already having a good idea, maybe they want to incorporate machine learning or augmented reality, or use some of Apple’s other technologies.”
Additionally, Hare envisions this program serving as a bit of street cred, which could help women get more funding. This year, female founders have raised just 2.2 percent of all venture capital investment in the U.S., according to PitchBook.
More broadly, she said, “we believe we can have a role in bringing women into more leadership roles” and help keep women in the workforce.
That’s why the program enables the core participant to bring up to three members from their team to the lab.
“Even if they’re not the most advanced, they get to come to the workshop to get support, network and skill development,” Hare said.
Once accepted, each company will have the opportunity to send three attendees to Cupertino, California for a two-week immersive program at Apple’s campus, including one-on-one code-level assistance with Apple engineers, sessions on design, technology and App Store marketing, as well as ongoing guidance and support from an Apple Developer representative. Each participating company will also receive two tickets to the following year's WWDC.
Female entrepreneurs continue to face challenges obtaining funding, training and support in the VC landscape — receiving $1.9 billion in funding in 2017 compared to $83.1 billion for men. Despite such obstacles, women-owned businesses are growing more than two times faster than the US national average, with women-led tech startups delivering a 35 percent higher return on investment than tech startups led by men.
The free two-week camp, which kicks off in January, will give female founders the opportunity to receive one-on-one coding assistance from Apple engineers, as well as attend sessions on design, technology and App Store marketing. The idea is to help teams shave off overall development time.
To be eligible to participate, the company must be female-founded, female co-founded or female-led, and have at least one woman on the development team. The program is inclusive to all who identify as women.
For companies that are currently Android-only, Entrepreneur Camp could be an opportunity for them to learn more about Apple’s ecosystem and get support directly from the technology’s creators. For Apple, it’s an opportunity to increase both the quantity and quality of apps in its store.
“We wanted to focus on women who already have an app-driven business, and we don’t require them to have an iOS app,” Apple Senior Director of Worldwide Developer Marketing Esther Hare told TechCrunch. “This isn’t an incubator where you come with a good idea and we help you think through it. It’s about already having a good idea, maybe they want to incorporate machine learning or augmented reality, or use some of Apple’s other technologies.”
Additionally, Hare envisions this program serving as a bit of street cred, which could help women get more funding. This year, female founders have raised just 2.2 percent of all venture capital investment in the U.S., according to PitchBook.
More broadly, she said, “we believe we can have a role in bringing women into more leadership roles” and help keep women in the workforce.
That’s why the program enables the core participant to bring up to three members from their team to the lab.
“Even if they’re not the most advanced, they get to come to the workshop to get support, network and skill development,” Hare said.
Once accepted, each company will have the opportunity to send three attendees to Cupertino, California for a two-week immersive program at Apple’s campus, including one-on-one code-level assistance with Apple engineers, sessions on design, technology and App Store marketing, as well as ongoing guidance and support from an Apple Developer representative. Each participating company will also receive two tickets to the following year's WWDC.
Female entrepreneurs continue to face challenges obtaining funding, training and support in the VC landscape — receiving $1.9 billion in funding in 2017 compared to $83.1 billion for men. Despite such obstacles, women-owned businesses are growing more than two times faster than the US national average, with women-led tech startups delivering a 35 percent higher return on investment than tech startups led by men.
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
No comments:
Post a Comment